How to remain impactful and relevant during COVID 19 digitallyadmin
The impact of a pandemic is being felt almost across all the businesses around the world with only one certain thing that is driving it – Uncertainty. It is this day-to-day uncertainty that is contributing to the newer challenges the businesses are facing around the globe. However, one thing that still remains same and is being utilized to its maximum capacity is the ability of the internet. In this new normal era, the website of your business not only paves the way for more opportunities but also holds importance to let people connect digitally, so it becomes imperative for them to do well in search engines.
The new time we have entered has now given us ample time to look into the content and design of the websites so that it can be ensured that it is augmented and well updated. Here are some steps:
It does make sense when people hop on to the only store where they see an attractive mannequin or some lucrative offers. Website is the user’s first impression of your business. It ought to be perfect. The look needs to be revamped with some updated photos, or a challenge or a promotion.
Remove the old events/promotions which have ended or the product you don’t have now. Offering these will result in a frustrated customer, and that’s a big no.
Now is the right time to update descriptions, titles and change the meta’s as per new search patterns. SEO is an on-going process and we should keep adapting to the user’s search pattern changes. This not only helps in maintaining and improving your rankings but also to outperform your competitors.
Decreasing uncertainty in user expectations by providing clear and easily understandable navigation is the way forward. This streamlines the process of going through the website thereby reducing the frustration. There’s already so much uncertainty, lets not add it in our business address too.
Stay relevant but stand apart by using different methodologies to reach to your targets. If your business involves in person meetings, incorporate video conferencing, may be a demo of how it would work to showcase that you are still in control and can make it work. If you are a retail store, start trading your products online. This is going to be the “new” normal.
Call to Action
The downside of any business occurs when they do not define any CTA! Incorporate immediate responses by creating e-rewards when users fill up your forms. Add a “Call Now” option so that the users can quickly call you. This will lure them to go ahead since it is so easy to take an action.
Past blogs / content can be reinvented with an updated date/image and an informed most recent data. This can benefit you by increasing the trustworthiness of your site.
The digital communication and presence can be improved by following these strategies leading to reception of high search rankings as well as enhancing user experience. In times like these, we all are striving to find ways for improvisation, website should be the starting and the focal point where we can initiate and make the most of it.