How to remain impactful and relevant during COVID 19 digitally

How to remain impactful and relevant during COVID 19 digitally

The impact of a pandemic is being felt almost across all the businesses around the world with only one certain thing that is driving it – Uncertainty. It is this day-to-day uncertainty that is contributing to the newer challenges the businesses are facing around the globe. However, one thing that still remains same and is being utilized to its maximum capacity is the ability of the internet. In this new normal era, the website of your business not only paves the way for more opportunities but also holds importance to let people connect digitally, so it becomes imperative for them to do well in search engines.

The new time we have entered has now given us ample time to look into the content and design of the websites so that it can be ensured that it is augmented and well updated. Here are some steps:


It does make sense when people hop on to the only store where they see an attractive mannequin or some lucrative offers. Website is the user’s first impression of your business. It ought to be perfect. The look needs to be revamped with some updated photos, or a challenge or a promotion.

Outmoded content

Remove the old events/promotions which have ended or the product you don’t have now. Offering these will result in a frustrated customer, and that’s a big no.

Update SEO

Now is the right time to update descriptions, titles and change the meta’s as per new search patterns. SEO is an on-going process and we should keep adapting to the user’s search pattern changes. This not only helps in maintaining and improving your rankings but also to outperform your competitors. 


Decreasing uncertainty in user expectations by providing clear and easily understandable navigation is the way forward. This streamlines the process of going through the website thereby reducing the frustration. There’s already so much uncertainty, lets not add it in our business address too.

Stand Apart

Stay relevant but stand apart by using different methodologies to reach to your targets. If your business involves in person meetings, incorporate video conferencing, may be a demo of how it would work to showcase that you are still in control and can make it work. If you are a retail store, start trading your products online. This is going to be the “new” normal.

Call to Action

The downside of any business occurs when they do not define any CTA! Incorporate immediate responses by creating e-rewards when users fill up your forms. Add a “Call Now” option so that the users can quickly call you. This will lure them to go ahead since it is so easy to take an action.


Past blogs / content can be reinvented with an updated date/image and an informed most recent data. This can benefit you by increasing the trustworthiness of your site.   

The digital communication and presence can be improved by following these strategies leading to reception of high search rankings as well as enhancing user experience. In times like these, we all are striving to find ways for improvisation, website should be the starting and the focal point where we can initiate and make the most of it.

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Comments (17)

  • Bhushan Reply

    Good point on board!

    August 6, 2020 at 9:59 am
  • Ishit Bajaj Reply

    Nice information

    September 1, 2020 at 6:39 am
  • AntonioCoolf Reply

    Indeed, the exceptionality of the restrictions imposed by the COVID-19 pandemic represented a unique situation for testing on the field the functioning of digital technologies for communication and virtual meetings as a substitute for meaningful face-to-face relationships. Indeed, the adoption of communication technologies during a lockdown could play a key role in favoring the perception of social support, which in turn could function as a buffer against the negative impact of social restrictions. The main aim of the present study was to verify whether online tech tools for communication and virtual meetings could reduce the negative psychological consequences of a lockdown.

    December 30, 2021 at 12:40 pm
  • CP Reply

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    May 28, 2022 at 2:02 pm
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    October 19, 2022 at 10:26 am
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    October 25, 2022 at 6:23 am
  • Michael Reply

    very good

    November 12, 2023 at 1:30 pm
  • Ramesh Reply

    interesting post

    November 22, 2023 at 12:20 pm
  • Daisy Reply

    Thanks for the thought-provoking content

    November 23, 2023 at 10:17 pm
  • George Reply

    Thanks for the post

    December 30, 2023 at 8:43 am
  • Veronica Reply

    Thanks, I’ve been looking for this for a long time.

    February 11, 2024 at 9:47 pm
  • James Reply

    Thanks, interesting read.

    February 12, 2024 at 4:24 am
  • Steven Reply

    Thanks, I’ve been looking for this for a long time

    February 24, 2024 at 3:40 am
  • Steven Reply


    February 24, 2024 at 7:37 pm
  • Amy Reply

    thank you very much

    February 27, 2024 at 2:26 am
  • Esme Reply

    interesting post.

    February 27, 2024 at 2:53 am

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